Hi From Urban Aphrodite

Hi, I’m Mahiya Noor Mahomed and I’m the founder of The Urban Aphrodite. We’re a Style Consultancy dedicated to helping women discover their personal style and dress with purpose. 

Today style is all I talk about, but I never used to be this comfortable talking about it. To be honest  I  wasn’t that comfortable with myself either. Ever since  I  can remember,  I’ve always wanted to be part of the  ‘in’  crowd – always trying to be someone I wasn’t. I had worked so hard at it that I eventually found myself wearing beautiful clothes but never feeling stylish; holding down a good job but never feeling successful; showing up but wishing I could hide from the world and though I was present,  I lacked presence because I was never truly there.

The more I tried to be this person I believed was worthy of love, the more of myself I lost and the less I believed in love, life and possibility. Who was I? What has my life become? Where was I headed and what did I want for my life? 

Searching for the answers to these questions, I realised that happiness was a choice and through the creative power of my thoughts anything was possible. I learned that love was the language of the universe and by focusing on all things good I began my journey toward self-love and wholeheartedness.  

I’ve come to love what it is that makes me different and though it takes work, I’ve found the courage to look in the mirror and love what  I see. I celebrate this by getting up, dressing up, showing up and making an intention to shine. I’ve made it my life’s work to inspire women to celebrate their individuality; live more authentically and emanate this in their style. It’s this vision that inspired our name and our logo. Two hearts which form the shape of a butterfly speaks to our belief that self-love is essential for transformation. Every woman can learn self-love and become her own best stylist and her own biggest fan.

To me, style is an expression of love and acceptance of ourselves on a deeper level. It’s a gift of gratitude to ourselves and to the world, with a card that reads, ‘Live Your Best Life’. It tells the world who we are, why we’re here and what we dream of becoming.

As a contributor to the LMDA Lifestyle platform, I’ll be teaching you everything you need to know to become your own best stylist.  From the age old dressing for your body shape to tacky trends and timeless classics. We’ll be having deep and untamed conversations about self-love, and draw from other inspiring women who have walked a similar path. I’m going to inspire you to tell you a story through your style, to make the most out of your wardrobe and teach you to invest in pieces that will see you through wardrobe crises for years to come. 

It’s worth getting dressed for. It’s time to live your best life.


The Urban Aphrodite

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