this week at lmda
This week’s update
A happy welcome to our new clients this week from the LMDA Lifestyle Team and the existing brands on board. Every second week we will be sending out a newsletter with updates and offering a space for feedback.
This week, we want to send out a big thank you to the wonderful brands who have contributed to our Women’s Day campaign running from 30th July – 8th August, the total value of the prize is impressive to say the very least!
We have an announcement to make! Boutique launched this week along with the PR campaign, marketing the platform. The updated packages brochure will also be sent out next week.
We have some great stats we have been dying to share with you along with an exciting multi-channel update.
Best practices go a long way in increasing sales, my interview with Zahrah Cassiem from the Raw Beauty Co offers some interesting insights into how she has been achieving up to three sales a day.
Our engaging support system would like to offer some intuitive updates on some of the most frequently asked questions to help you achieve a smoothly running Atelier daily.
Thank you for your support, remember to share updates and content with us so leverage off a relationship where we can both work closely together to ensure both brands get the best possible benefits from being online.
– Rochelle, Director of Lifestyle & The rest of the team at LMDA
METRICS & MARKETPLACE
LMDA Tech Director Daniel Botha discusses our site metrics and new marketplace value-add.
- The marketplace does not allow the promotion of virtual products or what it deems to be “healthcare” products. The definition of the latter is still hazy, but we’re working with FB to determine which products fall into this category.
- Transactions still take place on lmda.co.za. When someone wants to buy your product, they are directed to our cart and checkout facilities. This is why the platform is so effective at driving more traffic to your shop.
Zahrah from Raw Beauty Co Shares With Us
As one of the top-performing brands on the platform, we gave Zahrah from The Raw Beauty Co a call to find out what she thought she was doing that was resulting in her getting up to three sales on a day.
Zahrah’s answer was short and sweet, “marketing!”
Zahrah started out selling from her Instagram platform and now uses the Lifestyle platform as her online shop.
Starting out on Instagram allowed for Zahrah to really engage with her consumers on an individual level, something she continues to do in her daily business practice. Zahrah still has very personal relationships with her consumers, understanding their needs and what appeals to them. She then directs them to the Lifestyle platform to make their purchases where all of Zahrah’s operational needs are being met, allowing her to focus her creativity on her business and also to focus on getting to know her audience.
The key to leveraging off the Lifestyle platform is still engaging with your audience and driving them to your own shop space, as well as updating us on what she plans to do next so we can assist with any of her marketing and Atelier needs.
When I first asked Zahrah what advice she would have for someone wanting to get started, her answer was to “invest in yourself and build something that makes you happy and proud”, an answer I wouldn’t take lightly from someone who clearly knows how to make something work for herself.
TIPS FROM SUPPORT
This week’s top tips for Ateliers
FAQ ANSWERED FOR SMOOTH FUNCTIONALITY
Editing Variable Products – The time will come when you need to edit products, either to add/amend stock availability or sizes, etc.
We Would love to hear from you
Send us an email telling us what is working and what you would like to see more of.