Beauty Trends by Raine Tauber
Raine Tauber is an Elite International Makeup Artist currently based in South Africa with more than 17 years professional experience, most recently she held the title of Global Senior Artist for MAC.
Raine frequently travels abroad to serve as a specialized runway makeup artist for almost all major fashion weeks, creating looks for Paris, London and Milan FW – and she has managed the South African fashion week makeup teams for the past 10 years. She has worked on some of the most celebrated runway shows such as John Galliano, Lanvin and Moschino and on some of the most renowned faces such as Gigi Hadid and Kaia Gerber.
Raine has also had the honour of working for international publications such as i-D & Ellegant magazine as well as the local big hitters Cosmo, Elle and Marie Claire.
1) CBD Extracts – it’s no secret that CBD (Cannabidiol) has been a huge movement this year largely due to its antioxidant and anti-inflammatory properties. We’ve seen it added to beer, pizza, water and even personal lubricants but the beauty industry is really getting on board with hair care, skincare and even nail polish containing extracts.
2) Sustainability – from refillable packaging to packaging made from recycled material, recycling programs to the way staff are treated, there’s a consciousness shift towards sustainability in all forms in the beauty industry. As consumers become more aware and information is more readily available, we want to know where the products we use come from and the true cost they have.
3) Vegan Products -this ties into sustainability but I think it deserves a point of its own. More and more people are moving away from the use of animal-based products and ingredients for a myriad of reasons both ethical and environmental. Whatever the case the demand for vegan and cruelty free beauty products has never been higher. We are seeing many top end brands taking this stance for their entire range, showing you don’t need to compromise on quality to be vegan. That being said it’s not just high-end expensive brands, drugstore and independent brands are also shouting about their vegan offerings making sure that it’s a choice accessible to all.
4) Holistic Beauty- the way that we look after our bodies, what we eat, how we exercise, how much water we drink and even the supplements we take have become as important in our beauty regime as our skincare and makeup products. We are seeing a lot more products on the market than beauty supplements such as collagen, gummy bears for hair growth and many others.
5) Inclusive Beauty – this has been an ongoing movement and its picking up speed. From shade offerings for all skin tones to makeup aimed at men, there’s a lot to be said for beauty brands that have something for everyone. We are also seeing a shift in the type of spokespeople brands are having, seeing a lot more of the LGBTQ community represented and plus sized models/celebs and even alternative models in campaigns (think Gucci Beauty).
Wellness trends are so powerful. They bring light to the countless ways that we can look after ourselves. From Crossfit to Kundalini, when different trends rise, sometimes hopping on board can be a great way for you to find something that works really well for you.
When it comes to Spring Summer makeup, we’re seeing real skin, not too much glow and powder is used strategically to ensure there is no unwanted shine.