It all started seven years ago when our founders met each other under a beautiful oak tree in Wellington, South Africa. After a few years of friendship they became a happy couple living a vibrant life in Amsterdam surrounded by interesting people, promising careers ahead, and a comfortable lifestyle. However, having both grown up in the countryside, they missed that funny place outside the city – where they learned how to play – called nature.     

After years of fantasizing about a life in South Africa they decided to pursue their dream. In 2019 ROFs’ founders changed their lifestyle and stepped into the unknown by moving back to the place where it all began.   

Once they were settled they decided to bring handcrafted pieces of South-Africa to the world. Something both of them missed while living in one off the roughest, but at the same time trendiest places on earth. A pair of boots they could wear in every casual setting. 

This experience inspired them to establish ROF, the South African word for rough. A brand that stands for freedom, (outdoor) adventure and off the beaten track. Unpolished, firm and timeless boots, handmade by passionate local craftsmen.   

One FOR all. For him and for her. In every casual setting…

Latest Articles

  • Lionesses of Africa

    Lionesses of Africa

    The pride of Africa’s women entrepreneurs. The founder of ROF-Style was selected as a Lionesses of Africa, read the full article on http://www.lionessesofafrica.com/blog/2020/5/29/startup-story-of-laura-struik ‘’At Lionesses of Africa, we are firm believers that...

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  • VOGUE magazine

    VOGUE magazine

    Stylish walking shoes for your daily walk in times of social distancing. That was the heading of the VOGUE article where ROF-Style was mentioned in May 2020. Together with brands like Alexander McQueen, Ganni, Moncler and Dr. Martens the brand ROF-Style was named as...

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